The Journal of Business Innovation & Strategy (JBIS) e-ISSN: 3109-0249 (online) and p-ISSN XXXX is a bilingual peer-reviewed journal (Indonesian and English) This journal is periodically published (in April, August, and December) by the CV. Era Digital Nusantara. Since its establishment in 2025, Journal of Business Innovation & Strategy (JBIS) has been dedicated to advancing research-based knowledge in business management and entrepreneurship, providing a platform for academics and researchers to contribute positively to these fields.